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Ge, J., Sui, Y., Zhou, X., & Li, G. (2021). Effect of short video ads on sales through social media: the role of advertisement content generators. International Journal of Advertising, 6, 870–896. https://doi.org/10.1080/02650487.2020.1848986
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Gräve, J.-F., & Bartsch, F. (2021). #Instafame: exploring the endorsement effectiveness of influencers compared to celebrities: International Journal of Advertising: Vol 41, No 4, 591-622, Taylor & Francis. https://doi.org/10.1080/02650487.2021.1987041
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Janssen, L., Schouten, A. P., & Croes, E. A. J. (2021). Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification. International Journal of Advertising, 1, 101–127. https://doi.org/10.1080/02650487.2021.1994205
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Lee, J. A., Sudarshan, S., Sussman, K. L., Bright, L. F., & Eastin, M. S. (2021). Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism. International Journal of Advertising, 1, 78–100. https://doi.org/10.1080/02650487.2021.1964226
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Martínez-Navarro, J., & Bigné, E. (2021). Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt? International Journal of Advertising, 4, 623–654. https://doi.org/10.1080/02650487.2021.1972586
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Zhu, H., Kim, M., & Choi, Y. K. (2021). Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity. International Journal of Advertising, 5, 948–969. https://doi.org/10.1080/02650487.2021.1966963
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